Data protection
Privacy Policy
Data Collection and Usage
Personal data refers to information that can identify an individual, such as your name, address, email address, or phone number.
(1) Collection of Personal Data When Using the Website
When you visit our website without registering or providing additional information, we collect only the personal data that your browser transmits to our server. To display our website and ensure stability and security, we collect the following technically necessary data:
- IP address
- Date and time of the request
- Time zone difference from Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status/HTTP status code
- Data volume transmitted
- Website from which the request originates
- Browser
- Operating system and its interface
- Language and version of the browser software
The legal basis for storing this data is Article 6(1)(f) GDPR.
(2) Collection of Personal Data During Registration
We offer you the option to register on our website by providing personal data. Depending on the nature of the contract, we store the following data:
- First and last name
- Address
- Billing address
- Email address
- Phone number
During the registration process, you will be asked to confirm that you have read and agree to the privacy policy by clicking the checkbox. By doing so, you consent to the use of your personal data for the following purposes:
- Processing orders
- Sending direct advertising (e.g., via email, package insert, or mail), offers, and vouchers
- Sending review requests
- Sending our newsletter
The legal basis for processing your data with your consent is Article 6(1)(a) GDPR, and, if registration serves the fulfillment of a contract or pre-contractual measures, additionally Article 6(1)(b) GDPR.
Name and contact details of the person responsible
(3) Controller for Managing Personal Data
melu kids
Lise-Meitner-Straße 39-41
10589 Berlin
Managing Directors: L. Peters, M. Gregor
Email: service@melu-kids.de
(4) Contact Details of the Data Protection Officer
You can reach our Data Protection Officer at:
Email: service@melu-kids.de
Purposes of Processing Personal Data
(5) We store your data only for the following purposes:
- Processing orders (including payment processing and, if applicable, credit checks)
- Sending advertising by us and for customer service
We store and process your personal data at our central company headquarters. Data is only transmitted to third parties if necessary for contract execution or billing purposes (e.g., shipping companies or payment service providers) or if you have expressly consented.
Duration of data storage
We store your data as long as necessary for the respective purpose, considering your legitimate interests. For data processed for the fulfillment of purchase contracts, if a tax retention period applies, data is stored for 6 or 10 years. During this period, data processing is restricted after 2 years, meaning the data is only used to comply with legal obligations. The retention period begins at the end of the calendar year in which the order was placed or the contract was fulfilled.
Disclosure of Personal Data to Third Parties
We may disclose your personal data in accordance with legal provisions to the following companies/person categories:
- Tax authorities, other authorities
- External service providers and professional advisors (e.g., lawyers, auditors, credit agencies, collection agencies)
- Postal/shipping service providers, couriers (e.g., UPS, DHL, Deutsche Post)
- Payment providers (e.g., PayPal, Klarna, Amazon Payments, Apple Pay, Shopify Payments, Google Pay)
E-Commerce Platform Shopify
We use Shopify, a service of Shopify Inc., 126 York Street, Suite 200, Ottawa, ON, Canada. This service provides an e-commerce platform through which we offer our goods for sale. Data transmitted during your order is stored on a Shopify server in the USA. Shopify adheres to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). For more information, please refer to Shopify’s privacy policy at http://www.shopify.com/legal/privacy.
(7) Your Rights
To exercise your rights, you may use the contact form (https://melu-kids.de/pages/kontakt) or contact the Data Protection Officer, the responsible entity, or email us at: service@melu-kids.de. You have the following rights:
7.1 Revocation of Consent
You may withdraw your consent to the processing of personal data at any time with future effect. Contact us using the options provided above (https://melu-kids.de/pages/kontakt).
7.2 Additional Rights
You also have the following rights regarding your personal data:
- Right to access
- Right to rectification
- Right to deletion or restriction of processing
- Right to object to processing
- Right to data portability
You also have the right to lodge a complaint with a data protection authority about the processing of your personal data by us.
Contact Form
When you send inquiries via the contact form, we use your data solely to process your request. The data is not used for advertising purposes or shared with third parties.
The legal basis for processing data submitted through the contact form or email is Article 6(1)(f) GDPR. If the contact aims to conclude a contract, the additional legal basis is Article 6(1)(b) GDPR.
Data entered in the contact form is stored until you request deletion, withdraw consent to storage, or the purpose of data storage no longer applies.
Cookies
To make our website attractive and enable certain features, we use cookies, which are small text files stored on your computer by your web browser. Some cookies are deleted after closing the browser, while others remain to recognize your browser on future visits.
a) Transient Cookies: Automatically deleted when you close your browser (e.g., session cookies that store a session ID).
b) Persistent Cookies: Automatically deleted after a set period, which may vary by cookie. You can delete cookies in your browser’s security settings or prevent them from being stored. Browser-specific instructions are provided in the links.
You can find the relevant links for each browser here:
- Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
- Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
- Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
- Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Please note that disabling cookies may result in only limited functionality of the website.
The legal basis for using cookies is Article 6(1)(f) of the GDPR.
Analyzing Tools
Use of Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies,” text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. If IP anonymization is enabled on this website, Google will, however, truncate your IP address within EU member states or other signatory states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be associated with other data held by Google. You can prevent the storage of cookies by adjusting the appropriate settings in your browser software; however, we point out that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and its transmission to Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
10.2 Use of Hotjar
Our website uses Hotjar, an analysis software provided by Hotjar Ltd., Malta. Hotjar uses cookies and tracking codes to collect data on user behavior and user interactions on our website. This helps us improve the usability of our website. The data collected by Hotjar is anonymized and used solely to analyze website usage. You can object to the collection of data by Hotjar by following the instructions at https://www.hotjar.com/opt-out.
11. Social Media Links
We include social media buttons (Facebook, Instagram, YouTube) on our website. The social media buttons are integrated using a simple link. Only when you click on the button is a direct connection to the server of the respective social media provider established, and data is transferred. Clicking on these buttons will redirect you to the page of the respective social media provider. For more information on the handling of your personal data by these providers, please refer to their respective privacy policies:
- Facebook: http://www.facebook.com/policy.php
- Instagram: http://instagram.com/about/legal/privacy
- YouTube: https://policies.google.com/privacy
12. Facebook Connect
We use Facebook Connect to allow registration on our website via Facebook. If you consent, Facebook provides information such as name, email, and profile picture. For more details, refer to Facebook’s privacy policy at http://www.facebook.com/policy.php.
13. Google Tag Manager
We use Google Tag Manager to manage website tags through an interface. Google Tag Manager does not collect personal data. It triggers other tags that may collect data. For more information, please visit: https://www.google.com/tagmanager/use-policy.html.
14. Newsletter
Subscription
With your consent, you can subscribe to our newsletter. We use a double opt-in process for registration. After subscribing, you will receive an email asking you to confirm your subscription. If you do not confirm within 24 hours, your information will be deleted.Data Required
To subscribe to our newsletter, only your email address is required. Additional information is optional and used to personalize the content of the newsletter.Revocation
You can withdraw your consent to receive the newsletter at any time by using the unsubscribe link in the email, by email, or via the contact details provided in the imprint.Tracking
To tailor our newsletter to your interests, we use tracking technologies to analyze your interaction with the newsletter (e.g., open rates, click rates). This data helps us optimize our content.
15. Social Media Plugins
We use social media plugins from Instagram. The plugins are initially deactivated and only activated by clicking on the corresponding icon. Once activated, Instagram can collect and process information about your visit to our website and link it to your Instagram account
15. Remarketing / Retargeting
We use Facebook Custom Audiences for retargeting. This involves using tracking pixels to display interest-based ads on Facebook. This service uses data about your visits and interactions with our website to show you relevant ads.
16. Klarna
To enable you to make payments through Klarna, your personal data (contact and delivery details) may be transmitted to Klarna. This is necessary for Klarna to assess your eligibility for using this payment method. Personal data transmitted to Klarna will be processed in accordance with Klarna’s privacy policies.
17. Data Security
We have implemented a variety of security measures to protect your personal data. Our servers and databases are protected by physical and technical measures.
For collecting and transmitting data through our website, we use standardized SSL encryption technology. Personal data during the ordering process is transmitted via SSL encryption, which is indicated by the padlock symbol in the browser and the "https://" prefix in the address bar.
With encrypted communication, your payment data transmitted to us cannot be read by third parties. However, 100% data security cannot be guaranteed with email communication.
18. Changes to This Privacy Policy
We may amend this privacy policy at any time. Any changes to this privacy policy will be published on this website and will automatically take effect 30 days after their publication. We will notify you of significant changes to this privacy policy via email.
